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Modern Consumers Crave Authenticity. Here’s How to Give It

Modern Consumers Crave Authenticity. Here’s How to Give It

by Daniel Neiditch | Jun 18, 2020 | Blog

In the span of a few short years, social media platforms have all but deconstructed the seemingly impenetrable wall that once stood between consumers and their favorite brands. Today, a company’s (in)ability to “be real” for its consumers can either launch it to...

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